Character consistency

Fresh

​ What counts as a “character”

• People (e.g., a red-haired woman in a space suit)
• Mascots (e.g., a cartoon beaver used across marketing visuals)
• Objects or products (e.g., the same pair of sunglasses shown in multiple lifestyle settings)

​ Techniques for maintaining consistency

• Use a detailed prompt: Start with a prompt that clearly defines your subject’s distinguishing traits. For example:

“Young woman with curly red hair, freckles, and an astronaut suit.”

This establishes a verbal template for regenerating or varying the character later.

Maintain a consistent style: Apply the same style (or saved custom style) across all related images. Recraft interprets characters through the lens of visual style—keeping it consistent reduces unwanted shifts in appearance.

• Use frames to evolve or isolate specific traits: Insert the character into a Frame to edit selected parts—such as changing clothes, expressions, or poses—without altering the full image. This is especially useful for storytelling or iterative design.

• Use reference images to preserve likeness: Add a previously generated or uploaded image of your subject to the canvas and set it as a visual reference. Recraft will use this context to influence how new images are generated, helping preserve identity and structure.

• Use external models for remixing or variation: You can attach one or more images (of a person, object, or mascot) to a prompt using the external model option. For example:

  • Combine two characters or items into a single scene.

  • Generate style or activity variations, such as:

    “Make my selfie in the style of The Simpsons.”

    “Make me laughing.”

    “Make me riding a bike.”

These techniques can be layered together to iteratively build a series of images that feature a character or product with recognizable, coherent features, even as you explore different styles, scenes, or compositions.

Prompting and image generation Free plan

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Assistant

Responses are generated using AI and may contain mistakes.